The TST Approach

Centred around continuous improvement, current trends and targets, we work closely with event teams to drive sponsorship sales from both previous partners and new organisations. We also attend many of our client conferences in-person to nurture sponsor relationships and implement retention strategies to get teams ahead.

Beyond this, we act as a bridge between the event and its target industry. We continually assess how the market is shifting – within the event landscape or across the industry it serves – and advise event teams on how they can diversify the sponsorship offering to stand out.

Our services include:

• Creation and execution of a sponsorship sales communication strategy
• Ongoing research to grow and finesse an event’s sponsorship pipeline
• Expert advice on innovative, new sponsorship ideas worth considering
• Thorough review of sponsorship documents (prospectus, floorplan, pricing tiers, technical manual) with guidance on where to make changes
• Creatively recommend new products to enhance the exhibition floor for all attendees
• Regular sales progress reporting to internal teams, LOCs & Industry Board Members
• Encourage longevity and retention of industry partnerships by building rapport
• Support with instigating new partnership models
• Consult industry to stay up to date on sponsor participation objectives, feedback and continuously improve proposition to strengthen industry relations

We don’t join events to stand out. In fact, we want to blend in.

We operate as an extension to an event’s team, fully embedded in the planning. We don’t shout about what we’ve done; our work is simply part of an event’s wider success.