Victoria, Chelsea, Kirstin, Amy & Tracey are 'the sponsorship team' who together bring more than 60 years of event management experience between them – and still love the industry! The team has found a niche path that clients continue to welcome.
Sponsorship can sometimes be the element of the project that for one reason or another, doesn’t get the required priority - usually due to other pressing deadlines or lack of desire and experience across the team. The sponsorship team specialises in strategic partner proposition, promotion, acquisition and retention. It's all we do and we love it!
Our team are confident, natural networkers with entrepreneurial flair and have robust business acumen in order to understand and discuss top line business objectives of potential partners. The team undertake a consistent, high volume of sales activity and a thorough reporting system to ensure the financial target is on track.
The sponsorship team immerse themselves in the industry sectors of their clients and can join your team seamlessly and respectfully and provide you with the reassurance that your event will receive the best possible chance of securing that revenue.
Sponsorship fulfilment, exhibition management and related onsite services are also provided to a handful of our longer-term clients. We are happy to offer this service subject to the availability of relevant resources.
The Sponsorship Cycle
let the sponsorship team join you on the journey
We love this picture of Tracey, one of our partnership execs who, like the rest of us, loves to win! Here she demonstrates how proud she is to have beat the rest of the sponsorship team at junkyard golf in London - after we'd all had a few proseccos!! Well done Tracey - our clients know she is equally as passionate about sponsorship sales activity! She is super resilient and a machine when it comes to volume outbound campaigning. We love you Tracey!
2023 saw a higher ROI for our event partners
Post pandemic, we all realised that virtual activity, smaller, focused events both online and in person and, parallel marketing messaging have a positive impact on enhancing the traditional, annual conference presence and help keep an organisation's brand, product or message alive more frequently and for longer. We have built Corporate Partnership programmes and, what we call the 'brand builder' package for our clients and many of their sponsors are reporting a fruitful ROI as a result. If you'd like to learn more about innovating your sponsorship proposition, do get in touch.
2024 & onwards
Delighted to have retained our existing client base into another year - time flies when you're having fun! The more
we work with our clients, the deeper understanding we gain of their memberbase and partner objectives and the more value we can add to enhancing fruitful partnership programmes and packages. We continue to enjoy securing revenue for the IEEE Signal Processing Society, Association Services Ltd, MCI UK Ltd, The Drug Information Association, British Small Animal Vetinerary Society and Service Desk Institute. We
look forward to bringing as much revenue to all of our clients as possible!
Be brave! Buying cycle timescales are reducing
The days of our sponsors strictly securing budget in the Autumn for the whole of the following year, are diminishing. Client buying decisions became much more fluid throughout 2023 and we believe it's set to stay. January 2024 was our busiest month for securing revenue against events and activity scheduled for March and April 2024 - the buying cycle timescale has reduced and decision making is later but quicker. Consider ensuring your activity is still on the radar in the Autumn time for the following year but stay agile, don't shy away from ramping up the promotional activity as late as 12 weeks out! You might be surprised at the results.
Variety of sectors helps build our success rates
Results are increasing further as we focus our skill set and effort on strategic sales for sponsorship.
The variety of sectors and getting to know our clients' industries gives us a wider perspective and allows us to use a mix of techniques across sectors. In the last couple of years we have sold sponsorship on events within pharmacology, sound & accoustic speech, image processing, veterinary, hospital services, Government finance, religious associations, membership services, Pharmaceutical medicine, service desk ITSM and many more! There is a conference for everthing and we love the variety - it keeps us creatively thinking, learning and sharing successful ideas across our client base.
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