the sponsorship team
the sponsorship team

Our team

The sponsorship team are a friendly bunch of event professionals that specialise in strategic sponsorship sales, data management, revenue generation, tele-sales, account management, exhibition design and production, sponsorship fulfillment and exhibition management.

Christmas 2023 we had a very competitive game of indoor golf in London! Christmas 2022, the sponsorship team night out pictured above.  We are always up for a challenge so we tried our hand at cocktail making and then decided we were better at sponsorship sales so just enjoyed a sumptuous dinner and some late night dancing!

A little bit about us

VICTORIA GIORDANO

Partnership Director

 

Creater of successful strategic sales campaigns

Networking and engagement specialist

30 years event management experience

Diploma in Direct Marketing (Kings College)

Award winning business leader

 

v@victoriagiordano.co.uk

 

 

 

KIRSTIN BLAKEY

Partnership Manager

 

15 years event management experience

Consistently delivering a high level of customer focus

Persistent, proactive & professional sales approach

Innovative, ideas person

 

(Pic from left: Victoria, Kirstin & Chelsea) 

 

CHELSEA THOMAS

Partnership Manager

 

10 years event management experience

Previously, Head of Partnerships for a major international event agency

Innovative, driven, forward thinking and efficient

Bachelor's Degree, Leisure Marketing

Short listed 'A Lister' in the prestigious event industry awards

 

(Pic from left: Victoria & Chelsea)

 

 

 

AMY MCADAMS

Partnership Executive

 

10 years event management experience

Positive, excellent problem solver, innovative ideas

Focused on sales and excellent quality delivery

Bachelor's Degree, Event Management

 

 

 

TRACEY TREDWELL

Partnership Executive

 

10 years office management experience

Corporate background, resilient and resourceful

Quick to learn, professional and inquisitive researcher

Accurate reporting, Process driven

 

(Pic from left: Tracey & Victoria)

 

 

 

2023 saw a higher ROI for our event partners

Post pandemic, we all realised that virtual activity, smaller, focused events both online and in person and, parallel marketing messaging have a positive impact on enhancing the traditional, annual conference presence and help keep an organisation's brand, product or message alive more frequently and for longer.  We have built Corporate Partnership programmes and, what we call the 'brand builder' package for our clients and many of their sponsors are reporting a fruitful ROI as a result.  If you'd like to learn more about innovating your sponsorship proposition, do get in touch.

2024 & onwards

Delighted to have retained our existing client base into another year - time flies when you're having fun!  The more 

we work with our clients, the deeper understanding we gain of their memberbase and partner objectives and the more value we can add to enhancing fruitful partnership programmes and packages.  We continue to enjoy securing revenue for the IEEE Signal Processing Society, Association Services Ltd, MCI UK Ltd, The Drug Information Association, British Small Animal Vetinerary Society and Service Desk Institute. We

look forward to bringing as much revenue to all of our clients as possible!

Be brave! Buying cycle timescales are reducing

The days of our sponsors strictly securing budget in the Autumn for the whole of the following year, are diminishing.  Client buying decisions became much more fluid throughout 2023 and we believe it's set to stay.  January 2024 was our busiest month for securing revenue against events and activity scheduled for March and April 2024 - the buying cycle timescale has reduced and decision making is later but quicker.  Consider ensuring your activity is still on the radar in the Autumn time for the following year but stay agile, don't shy away from ramping up the promotional activity as late as 12 weeks out!  You might be surprised at the results.

Variety of sectors helps build our success rates

Results are increasing further as we focus our skill set and effort on strategic sales for sponsorship.

 

The variety of sectors and getting to know our clients' industries gives us a wider perspective and allows us to use a mix of techniques across sectors.  In the last couple of years we have sold sponsorship on events within pharmacology, sound & accoustic speech, image processing, veterinary, hospital services, Government finance, religious associations, membership services, Pharmaceutical medicine, service desk ITSM and many more! There is a conference for everthing and we love the variety - it keeps us creatively thinking, learning and sharing successful ideas across our client base.

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